Veneziano Coffee Roasters celebrates a major milestone in the company’s 14 year operations as it welcomes on board an investor for the first time, Minor DKL Food Group (Minor DKL).
Australian retail food brand franchisor Minor DKL has a keen interest in the specialty coffee market, particularly the evolution and success of the industry in Australia. With plans to eventually enter the specialty coffee market in New Zealand, Asia and UAE, Minor DKL approached Veneziano to partner with them in this venture.
Veneziano is seen as an attractive business prospect for the Minor DKL due to its position as a highly successful roaster and leader in the specialty coffee field, with a business that has exhibited steady growth since its inception in 2000.
The prospect of bringing its roasting expertise to new markets in New Zealand, Asia and UAE is one that also resonates with Veneziano, as whilst the company is yet to have a physical presence in Asia, the brand is known and respected throughout the Asian specialty coffee industry community. This recognition has been driven by Veneziano’s strong presence as both competitors and judges in world barista competitions.
“If you had asked me 14 years ago whether I’d ever envisage our company roasting in Asia, I’d never have imagined it”, says Veneziano CEO Craig Dickson, on what now seems likely to become a reality.
“Our early days were focused on roasting for Melbourne cafes, we later included Canberra, Brisbane, Adelaide and more recently Sydney in the mix because the coffee we were roasting and our whole ethos behind what we do was simply in demand. We’re excited for the future and proud of all our achievements to date. Who would’t be?” he asks.
Minor DKL views the talent, skills, knowledge and intellectual property, in terms of the human resources, as a major asset of Veneziano Coffee Roasters and values the ability of Veneziano Coffee Roasters to create specialty coffee enjoyed by coffee drinkers around Australia. Minor DKL’s success in experiencing tremendous growth is due to recognising an already successful company and not altering with the status quo of its operations.
“We are very excited to partner with Minor DKL and Minor International to continue to invest and grow our brands in Australia and enter markets in New Zealand and Asia. Minor is known for successfully partnering with entrepreneurial founders thereby ensuring the founders’ principles and objectives are maintained, whilst providing infrastructure and resources to effectively grow the brand; this is why we are excited about this opportunity”, says Craig Dickson, Veneziano Coffee Roasters managing director.
The announcement comes at an opportune time as Veneziano announces a state of the art roasting facility at new premises located in River Street, Richmond, to be completed at the end of 2014.
Minor DKL Food Group is the Australian subsidiary of Thai-listed Minor International PCL (MINT). Through its subsidiary, Minor Food Group has more recently expanded in Australia and New Zealand.
About Veneziano Coffee Roasters - established 2000
Specialty roasters; award winning blends, exclusive micro-lot coffees and
contract roasting; supporter of direct trade with producers and cooperatives;
on-site quality coffee training and education by professional baristas; First Pour cafe espresso bars, brew bars and coffee showrooms; home of Australian barista, latte art, cupping and roasting champions; licensed Q Cuppers and World certified judge; professional espresso machines, grinders and equipment for cafe and home; Australia’s largest distributor of Chemex Coffeemakers and Inker Cups, recipient of countless roaster and barista awards and proud supplier to over 500 of Australia’s best cafes.
The First Pours are located at:
SA – 111 Melbourne Road, Adelaide
QLD – 369 Montague Road, West End Brisbane
VIC – 26 Bond Street, Abbotsford, VIC